Care about both sides
Prêt’s design team has worked tirelessly to create a strong and unique brand in the Northern European market that has evolved over more than 35 years to today's well-known design.
Prêt symbolises classic Scandinavian style with simplicity, attention to detail and high quality of materials so iconic in Scandinavian design.
The styling is for today's active life balancing working life and those special occasions where beautiful and practical works hand in hand. Fashionable with a Scandinavian, feminine, sporty look while being attractive. Fit and quality are values that are most important, everything to make you feel comfortable and also look attractive.
The Prêt logo includes the tagline "care about both sides" expressing the value of attention to detail. This is from the smallest accessory, for example the choice of buttons to the overall effect of the completed look. These values permeate everything Prêt do. Starting with the design process until the manufactured garment Prêt is conscious of their values. Equal importance is paid to the design of the front of the garment as to the back, inside and outside.